12 Blog Roundup for the Week

This week’s blog roundup is short, but packed with interesting content. Feel free to check out these blogs.

-Enjoy Your Vacation (Really Enjoy It!)

2. KevinMD.com Good clinical care takes more than medical acumen

3.TEDMED Blog The Healing Power of Art

4. carolinegourlay -Passing the baton – a succession-planning guide

5. Kamila Fakhra Fahima, The Business Epiphany -The Psychology Behind Irrational Decision

6. Rory Quinn, The business of business blog  -The Entrepreneur’s Wound

7. Nino, Lead Utah -Connection is Required for Creation

8. stellanoel, notanothertckblog -Reverse culture shock

9. brainstorming101blog, Brainstorming 101-Testing times

10. Jennifer Huber, Scientists Talk Funny – New study intervenes to help female collegiate distance runners eat enough

11. Thomas, Colorado Center for Orthopaedic Excellence -What You Need to Know About Achilles Tendon Tear and Repair

12. Medicine by Alexandros G. Sfakianakis,Anapafseos 5 Agios Nikolaos 72100 Crete – The 7 C’s of Success: a Strong Confidence



Marketing Tips That Don’t Work and a Few Other Thoughts…


Let’s face it. Traditional marketing and advertising is going out of style… period.

Today ,we’ll share some things that don’t work with marketing.

Things that don’t work:
1. An overload of media and advertising bombards everyone  daily. This is sometimes known as over saturation. This can and often does desensitize the viewer to the ads they see regularly.
2. Too much sex marketing is useless. Sex appeal has often been a big seller, but now it’s overused. Instead of stimulating the viewer to buy, it’s not grabbing the audience in the same way nowadays. Again, this is the concept of TOO much input.
3. E-mail marketing doesn’t work either, unless you are personally connected to people.
4. Social media marketing doesn’t work a well as it formerly worked in earlier times. There is no guarantee that people will see your posts, and you can’t rely entirely on these outlets to grow you followers. Grass roots marketing and personal connections are very important. Pick only the social media tools that you really need.
5. If you promote yourself only, and don’t tell a good story, people won’t take you seriously. They may also think you are arrogant.
6. Marketing a product that is not exceptional, unique or not high quality won’t sell, unless you are crafty.
7. Traditionally , cold calls, direct mail, and elevator pitches ruled the day. This doesn’t work anymore. Now, salespeople do less selling and MORE “consulting and coaching” to help validate what the buyer has already discovered through their research.
8. TV, Radio and Print media that interrupts what the potential customer is doing to hopefully make them pay attention, is NOT worth people’s time. In fact, 60% of ads run during major sporting events don’t lead to an increase in purchase or buying interest. This is even the true online. In fact, the potential buyer tends to move away from the product if it’s intrusive.
9. Telling doesn’t work as well as showing. Young people in this generation in the Western hemisphere don’t want to be TOLD what to do or what to buy. They want to be included in the conversation.
10. Fly by night marketing won’t work.
11. People who try marketing without doing much research, generally get nowhere.
12. A lack of delegation gets the CEO nowhere. If you are not great at something or don’t have time to do it, make sure you outsource as soon as possible.
13. A person who doesn’t create good systems and processes to automate marketing will have a hard time making it in this competitive environment.
14. People who rely on one channel for marketing, tend to have a harder time with marketing. Do your research. What does your market want? Don’t be too proud to adjust to what your market needs.
15. Companies that really fail to engage their audiences aren’t spending enough face time with people.
16. Make sure all of your marketing content is the highest quality you can afford. People often skimp on their marketing budget, and experience poor results.
17. Wording is key. People who don’t use the right words or show how they are different from the pack, really don’t make a difference.
18. People lacking goals and passion, don’t generally do well…
19. Using the wrong technology will cause setbacks.
20. People without a niche tend to waste time and money by being generalists.

Those are just a few things we’ve learned over time. With that being said, we are still revamping and remodeling our company’s brand and marketing. Stay tuned as we begin to roll out the new model.

FAQ’s About Us

Dear Readers,
Today we thought we’d address some common FAQ’s about us. For more information, please visit our website: http://www.allisonjweaver.consulting/

Here are some answers below:

How Do Your Sessions Work?
A. Our Approach

1. Our approach is primarily an alliance between the coach/consultant and the Client in a thought-provoking and creative process that inspires the client to maximize personal and professional potential.
2. We value aspects of both coaching, which involves the coach drawing out the client’s full potential and consulting, where the consultant brings expertise to the client’s situation.
3. Our coaching/consulting relationship is a partnership which:

Unlocks a potential to maximize performance.
Allows the client flexibility
Encourages Accountability
Helps clients learn by doing
Inspires creative thinking, growth, and strategies.
Provides structure, advice and guidance.

4. Finally, the “answers” that you are looking for come about through the work done in our joint partnership.

B. Quick Definitions for Your Consideration

1. Coaching: Coaching develops leadership, strategy, relationships and communication through facilitation, accountability, listening, and challenge.
2. Consulting: Giving expert advice, strategies, expertise, and experienced opinions to clients on decisions and situations of importance. Consultants are specialists in their field.
3. Counseling: Helping people resolve psychological or mental health problems, through licensed mental health counseling. We do not offer psychological or mental health counseling or therapy in our sessions?

What are the responsibilities of the Consultant/Coach and Client?

A. The Basics

1. Clarify and encourage you to set the goals that you really want.
2. Help you and your team focus better in order to produce results more quickly.
3. Provide you with the tools, support and structure to accomplish more of your goals.

B. The Coach’s Focus

1. The main focus is on helping each client navigate and enhance cross-cultural relationships, improve communication with peers and patients, and work towards reducing burnout and enhance well-being in their department.

C. Other Responsibilities of the Coach:

1. Ask questions, encourage, advise, challenge, make requests and listen.
2. Keep you on track with your goals, values and vision.
3. Value clarification, identifying plans of action, and examining modes of operating.
4. Giving feedback and empowering actions.
5. Provide and facilitate sessions.
6. Customize sessions to fit each client’s need.
7. Demonstrate 100% commitment to the process.

D. Responsibilities of the Client

1. Expect Your Best – Give Your Best Effort.
2. Be Willing to Change and Take Action.
3. Be Open to Feedback.
4. Do the Required Homework.
5. Let Your Coach Know How You Feel About the Process.
6. Be Committed and Focused.
7. Request Adjustments as Needed to Help Your Learning.
8. Understand That You Will Grow.
9. Be Willing to Step Up to Face the Challenge.
10. Come Prepared. Fill out the Coaching Preparation For

Where Can I Find a PDF Version of Your Forms, Policies and Contract?
A version of our contract, terms, and policies are available for download here

Will coaching really help my team?

Check out this helpful article from the Harvard Business Review for more information: https://hbr.org/2015/04/will-that-cross-cultural-coach-really-help-your-team .

More about us: http://www.allisonjweaver.consulting/learn-more

Research Tuesday: Theme: Body Language

Here is some recent research on body language. Educate yourself, and discover some helpful hints for your life or business.

Modrzejewski, D. M. (2017). Social Identity and Its Influence on the Company Officer and Firefighter Relationship (Doctoral dissertation, Grand Canyon University).
Bogova, H. S. (2017). Conflicts in the Workplace. In ИННОВАЦИОННЫЕ НАУЧНЫЕ ИССЛЕДОВАНИЯ: ТЕОРИЯ, МЕТОДОЛОГИЯ, ПРАКТИКА (pp. 246-248).
Christensen, J. F., Cela‐Conde, C. J., & Gomila, A. (2017). Not all about sex: neural and biobehavioral functions of human dance. Annals of the New York Academy of Sciences, 1400(1), 8-32.
Jovanović, M., & Zdravković, D. (2017). NONVERBAL COMMUNICATION AND PHYSICAL EDUCATION CLASSES IN A SOCIAL CONTEXT. Facta Universitatis, Series: Physical Education and Sport, 15(1), 195-206.
Calbi, M., Angelini, M., Gallese, V., & Umiltà, M. A. (2017). “Embodied Body Language”: an electrical neuroimaging study with emotional faces and bodies. Scientific Reports, 7.
Kahn-Horwitz, J., Mittelberg, D., Bell-Kligler, R., & Schultz, R. G. (2017). Mentoring-Learning in a Cross-Language and Cross-Cultural Framework: Australian Pre-service Teachers and Israeli Mentor-Teachers. In Narratives of Learning Through International Professional Experience (pp. 77-93). Springer, Singapore.
Notenboom, T. (2017). Using Technology to Recognise Emotions in Autistic People (Bachelor’s thesis, University of Twente).
Verma, T. NCERT Class XII Sociology: Chapter 2–Cultural Change (Social Change and Development in India).
Özerdem, M. S., & Polat, H. (2017). Emotion recognition based on EEG features in movie clips with channel selection. Brain Informatics, 1-12.
Horrell, K., & Andrade, J. (2017). Qualitatively Assessing Undergraduate Dietetic Students’ Abilities to Counsel in a Nutrition Therapy Class. Journal of Nutrition Education and Behavior, 49(7), S64.
Gilquin, G. (2017). NESSI: A multimodal corpus of New Englishes. In International Conference on Multimodal Communication: Developing New Theories and Methods (ICMC2017).
Mauksch, L. B. (2017). Physicians Interrupting Patients—Reply. JAMA, 318(1), 94-95.
Očenášová, Z. V. Trap of a wrong question Work with emotions in mediation through non-verbality and body-language.
Sluys, K. B. (2017). The Effects of Conformity on Eyewitness Testimony and Confidence.
Philumon, J. (2017). Recent Trends and Technologies in Hand Gesture Recognition. International Journal of Advanced Research in Computer Science, 8(5).


Tools and Tips: Time

Time is short. We know that we lack sufficient time to do everything we wish to do. Time is often more valuable than finance, especially when it comes to quality of relationships. We know this to be true in business connections, but it is especially pertinent in the case of working with clients and patients. Some people feel that they do not have time to get to know their clients or patients. However, taking that time is very useful for improving quality of care. Here are a few questions to ask yourself as you think through your relationships with clients and patients:
1. How am I interacting with my clients/patients? Do I see them more as a financial opportunity or as a person?
2. How can I improve my interactions with clients/patients and give them high quality services/care?
3. What is one area I can work on improving as far as these interactions are concerned? How can I reach that goal?

These are only a few questions to consider.

Below, you will also find a very practical way to get to know your clients. This is a short talk by Butch Bellah:

A Few Interesting Blogs for the Week

Here are a few links to some interesting blogs for your reading pleasure.

kottke.org: http://kottke.org/17/07/the-subtle-art-of-not-giving-a-fck

Medscape Medical News Headlines http://www.medscape.com/viewarticle/883545?src=rss

Culture Shock: When Your Soul Takes Longer to Arrive

carolinegourlay https://carolinegourlay.wordpress.com/2017/06/28/six-pitfalls-of-family-business-leadership/90

Business Psychology: https://businessofbusiness.blog/2017/05/27/the-entrepreneurs-wound/

Xclusive Fitness: https://xclusivefitnessstudio.wordpress.com/2017/07/20/all-change-must-start-from-within/

Kurts Adams http://kurtsadams.com/2017/07/09/why-little-details-are-most-important/

We could share many, many, more, but these caught our attention. Happy reading!


Thur Tools and Tips: Improving Cultural Competence

This week, we’ll be sharing a few tips on improving cultural competence.  This is a crucial part of our globalized workplaces, and a key for companies and individuals who what to stay on the cutting edge.  Here are a few tips:

  1. Recognize the worldview of the individuals around you. Culture is not limited to skin color, ethnicity or country. It is far deeper. Learn about the individuals and cultures represented in  your workplace. This will help your work team function most effectively.images
  2.  Get to know your patients’ cultures. Don’t assume you already know their cultures based on their last name or other prejudice. Optimize the short time you have with your patients to learn about them and complete the task at hand.
  3. Determine your cultural effectiveness.  How well do you understand culture and cross-cultural research? Do your homework and brush up on some of the latest research.  Look for strengths and weaknesses of your own worldview based on psychological and sociological studies.
  4. Make your patients feel “at home.” If possible, your staff should reflect your area’s cultural makeup and understand the cultures represented.
  5. Conduct culturally sensitive evaluations, and learn about your patients expectations and preferences.  Don’t treat cases like a factory worker treats a broken machine. Think of the human behind the physical ailment.
  6.   Be willing to learn by making mistakes. You won’t  be able to do it 100% perfectly all the time. Use failure as an opportunity for learning.
  7.  Attend conferences outside of your discipline once in a while to learn more about what’s happening in the arena of cross-cultural competence.
  8. Expand your horizons and interact with groups of people who are outside of your cultural or work bubble. Joining clubs can be a great way to do this if you have a little spare time.
  9.  Find out what resources your department has to help you learn more about other cultures and worldviews. Set aside some time for learning.

We guarantee if you take these steps, you will be on your way towards cross-cultural competence. These are not the only ways to develop cross-cultural competence, but they are a great start. Developing cross-cultural competence will help you avoid miscommunications  and misunderstandings that could be very costly.