Marketing Tips That Don’t Work and a Few Other Thoughts…


Let’s face it. Traditional marketing and advertising is going out of style… period.

Today ,we’ll share some things that don’t work with marketing.

Things that don’t work:
1. An overload of media and advertising bombards everyone  daily. This is sometimes known as over saturation. This can and often does desensitize the viewer to the ads they see regularly.
2. Too much sex marketing is useless. Sex appeal has often been a big seller, but now it’s overused. Instead of stimulating the viewer to buy, it’s not grabbing the audience in the same way nowadays. Again, this is the concept of TOO much input.
3. E-mail marketing doesn’t work either, unless you are personally connected to people.
4. Social media marketing doesn’t work a well as it formerly worked in earlier times. There is no guarantee that people will see your posts, and you can’t rely entirely on these outlets to grow you followers. Grass roots marketing and personal connections are very important. Pick only the social media tools that you really need.
5. If you promote yourself only, and don’t tell a good story, people won’t take you seriously. They may also think you are arrogant.
6. Marketing a product that is not exceptional, unique or not high quality won’t sell, unless you are crafty.
7. Traditionally , cold calls, direct mail, and elevator pitches ruled the day. This doesn’t work anymore. Now, salespeople do less selling and MORE “consulting and coaching” to help validate what the buyer has already discovered through their research.
8. TV, Radio and Print media that interrupts what the potential customer is doing to hopefully make them pay attention, is NOT worth people’s time. In fact, 60% of ads run during major sporting events don’t lead to an increase in purchase or buying interest. This is even the true online. In fact, the potential buyer tends to move away from the product if it’s intrusive.
9. Telling doesn’t work as well as showing. Young people in this generation in the Western hemisphere don’t want to be TOLD what to do or what to buy. They want to be included in the conversation.
10. Fly by night marketing won’t work.
11. People who try marketing without doing much research, generally get nowhere.
12. A lack of delegation gets the CEO nowhere. If you are not great at something or don’t have time to do it, make sure you outsource as soon as possible.
13. A person who doesn’t create good systems and processes to automate marketing will have a hard time making it in this competitive environment.
14. People who rely on one channel for marketing, tend to have a harder time with marketing. Do your research. What does your market want? Don’t be too proud to adjust to what your market needs.
15. Companies that really fail to engage their audiences aren’t spending enough face time with people.
16. Make sure all of your marketing content is the highest quality you can afford. People often skimp on their marketing budget, and experience poor results.
17. Wording is key. People who don’t use the right words or show how they are different from the pack, really don’t make a difference.
18. People lacking goals and passion, don’t generally do well…
19. Using the wrong technology will cause setbacks.
20. People without a niche tend to waste time and money by being generalists.

Those are just a few things we’ve learned over time. With that being said, we are still revamping and remodeling our company’s brand and marketing. Stay tuned as we begin to roll out the new model.


Blog Updates of the Week

Here’s our roundup of some interesting blog posts for this week. Note: We don’t necessarily endorse any of the authors or their perspectives.

Bilingualmadrid. (2017, May 03). Unit 2 – Summary. Retrieved May 05, 2017, from
Brennan, C. (2017, May 04). Here are preexisting conditions you could pay more for under AHCA. Retrieved May 05, 2017, from
Catalejoweb. (2017, April 28). Jam de improvisación. Retrieved May 05, 2017, from

Chassagne, N. (2017, May 01). Home is where the heart is. Retrieved May 05, 2017, from

ClearingCustoms. (2017, April 26). When It’s Hard to Want to Want to Be Back [at A Life Overseas]. Retrieved May 05, 2017, from

DrFitnessIn. (2017, May 05). Runner’s knee. Retrieved May 05, 2017, from

Expatpowerlifterrandommusings. (2017, May 04). 5 hard-earned tips for alleviating culture shock. Retrieved May 05, 2017, from

Gingabrasileira. (2017, May 03). Cook of the week. Retrieved May 05, 2017, from

Harmony. (2017, April 26). Featured Parents: Why boarding school? Retrieved May 05, 2017, from

Heater, B. (2017, May 05). Will science and good shoes help break the two-hour marathon barrier this weekend? Retrieved May 05, 2017, from

Hoerster, A. (2017, May 03). Vulnerability. Retrieved May 05, 2017, from

Intercoolturality. (2017, May 03). Nómadas del siglo XXI. Retrieved May 05, 2017, from

‘Intuitive’ prosthetic hand sees what it’s touching. (2017, May 05). Retrieved May 05, 2017, from

James, A. (2017, May 04). Do we consider the person as a whole – Shawley by now? Retrieved May 05, 2017, from

Jnbaldonado. (2017, April 29). Parenting is a Cultural Thing. Retrieved May 05, 2017, from

J∆mes, M. (2017, May 05). How We Make Choices | Robert Sapolsky. Retrieved May 05, 2017, from

Kaufmann, B. K. (2017, May 05). Kayakers buoyant over resurrection of flood-ravagedHarvie Passage. Retrieved May 05, 2017, from

KimViNa. (2017, May 03). Alcohol Consumption. Retrieved May 05, 2017, from

Lastglass. (2017, May 05). Another tale from the father and son toilet conversations: The bidet-driven society and the ‘others’ Retrieved May 05, 2017, from

Marilyn. (2017, May 04). “The Only Way to Go, is To Go Back”. Retrieved May 05, 2017, from

Mclernon, M. (2017, May 04). Eminently Coachable. Retrieved May 05, 2017, from

Mdmomsblog. (2017, May 05). Happy World Laughter Day! Here’s Why Laughter Really Is The Best Medicine. Retrieved May 05, 2017, from

Migreenparty. (2017, May 05). Pre-Existing Condition. Retrieved May 05, 2017, from

Minimalistgrandma, /. (2017, May 05). Blackberry Winter. Retrieved May 05, 2017, from

Mountainstomainstreetblog. (2017, May 04). Culture of being an Appalachian Trail hiker. Retrieved May 05, 2017, from

Nacklo. (2017, May 05). Where I’m From. Retrieved May 05, 2017, from

Orthobuzz.jbjs. (2017, May 05). High Rates of Return to Play and Patient Satisfaction after ACL Reconstruction. Retrieved May 05, 2017, from

Lowkeyblog. (2017, May 05). Diverse people & minds. Retrieved May 05, 2017, from

Pbrainmd. (2017, May 03). EKG findings in CNS Disorders. Retrieved May 05, 2017, from

Pinoytransplant. (2017, May 02). Illusive Hope. Retrieved May 05, 2017, from

Politicsinpink. (2017, May 05). When Trumpcare meets the Gig Economy. Retrieved May 05, 2017, from

Samiam7132. (2017, May 05). And we’re off… Again. Retrieved May 05, 2017, from

Shock culturale in Cina. (2017, April 28). Retrieved May 05, 2017, from

Stephenhand2012. (2017, May 04). Introvert Power. Psychologist Laurie Helgoe. Retrieved May 05, 2017, from

The Typist. (2017, May 04). Dialects. Retrieved May 05, 2017, from

Whenyouliveinvienna. (2017, May 03). Viennese Coffee Culture. Retrieved May 05, 2017, from


Blog Roundup: Making up for Lost Time…

Hi Everyone,
Finally, we have the opportunity to share our blog roundup for the week. We hope you enjoy.

Altermondeblog. (2017, April 27). Aymara Dancers in Puno, Perú. Retrieved April 28, 2017, from

Berks lancaster lebanon link. (2017, April 28). “The patients we do not see” – The

Conversation. Retrieved April, 2017, from

Braver Than Before. (2017, April 07). 5 Ways to Make the Most of Your Cross-Cultural Trip. Retrieved April 28, 2017, from

Casimano, A. (2017, April 27). Healthcare Data Breaches: Are Hackers the Only Reason? Retrieved April, 2017, from

Ccoeus. (2017, March 23). 3 Ways a Foot Injury May be Affecting Your Movement. Retrieved April 28, 2017, from

Cfdpr. (2017, April 13). El libro . Retrieved April 28, 2017, from

Clearing Customs. (2017, April 26). When It’s Hard to Want to Want to Be Back [at A Life Overseas]. Retrieved April, 2017, from

Cross Cultural Analysis. (2017, April 20). Retrieved April 28, 2017, from

DZ Fitness. (2017, April 7). How Sports Psychology has Evolved as a Discipline & The Importance of Motivation. Retrieved April, 2017, from

Editor’s Desk. (2017, April 26). What’s coming next ? Scientists identify how the brain predicts speech. Retrieved April, 2017, from

Emma. (2017, April 08). I kayaked to Kenya. Retrieved April 28, 2017, from

Erica. (2017, April 27). A spring walk…. Retrieved April 28, 2017, from

Expatpowerlifterrandommusings. (2017, April 22). Stranger in a strange land. Retrieved April, 2017, from

Fromson, C. (2017, April 08). Orthopedic Surgery in low/middle income countries. Retrieved April, 2017, from

Goh, S. (2017, April 17). Victory for Edmonton Oilers is truly a win-win for fans’ health. Retrieved April, 2017, from

Gon555. (2017, April 28). Healthcare for overseas students in USA. Retrieved April, 2017, from

Gon555. (2017, April 28). Five Key Drivers of Medical Tourism. Retrieved April 28, 2017, from

Gourlay, C. (2017, April 28). Can I trust you? Well it depends….. Retrieved April 28, 2017, from

Hartke, K. (2017, April 28). What Did Ancient Romans Eat? New Novel Serves Up Meals And Intrigue. Retrieved April 28, 2017, from

Imamudeen, J. (2017, April 25). When Your Cultural Identity is Adrift. Retrieved April, 2017, from

Isastudentblog. (2017, April 26). The Unforgettable Places of Southern Spain. Retrieved April, 2017, from

Jaz. (2017, April 27). Self Realization. Retrieved April 28, 2017, from

Jfnet. (2017, April 27). The Brain-Changing Power of Religious Belief. Retrieved April, 2017, from

Justscribingalong. (2017, April 24). Theme of the Day. Retrieved April, 2017, from

Kuhn, R. (2017, April 14). In Transit. Retrieved April, 2017, from

Masters, J. (2017, April 22). Why would a newly-qualified doctor from the UK want to go to Brazil? Retrieved April 28, 2017, from

Medivic Aviation Air and Train Ambulance Services. (2017, April 27). Medivic Train Ambulance Services from Patna to Delhi with Paramedical Staff and Life Support Systems avail at Low Fare. Retrieved April, 2017, from

Mgshospital. (2017, April 26). How to reduce the risk of bone loss in menopause? Retrieved April, 2017, from

Musilc. (2017, April 27). Dogs and Music. Retrieved April, 2017, from

Nello, R. J. (2017, April 28). On Vieques Island. Retrieved April 28, 2017, from

OrthoFeed. (2017, April 23). Johnson & Johnson Wants to Use 3D Printing to Heal Broken Bones. Retrieved April 28, 2017, from

Orthofeed. (2017, April 26). Will ASC joint replacements alter the role of implant representatives? Retrieved April, 2017, from

Proclivitiesprinciplewisdom. (2017, April 2). Recognizing What’s Holding You Back. Retrieved April, 2017, from

Simply Well. (2017, April 10). What Keeps Even Pro Athletes at Bay? Retrieved April, 2017, from

Soundofsilencebydj. (2017, April 28). Inner Truth. Retrieved April, 2017, from

Sterling, J. (2017, April 19). Straight, No Chaser: Prevention and Treatment of Carpal Tunnel Syndrome. Retrieved April 28, 2017, from

Thebrightonscreen. (2017, April 25). Sundance Film Festival London – The full Line-up 2017. Retrieved April, 2017, from

Total Wellbeing: April 2017. (2017, April 03). Retrieved April 28, 2017, from

Trotters41. (2017, April 25). Two Things We Need to Teach Our Kids About Sex. Retrieved April, 2017, from

Tyson, A. J. (2017, April 26). The Move Towards Healthcare Blockchains | The Huffington Post. Retrieved April, 2017, from

Unbrokenvoices. (2017, April 28). Kindness is Contagious. Retrieved April 28, 2017, from

Visana, D. (2017, April 27). Dr. Devshi Visana – Consultant Neurologist in Ahmedabad. Retrieved April, 2017, from

Whimsicalt. (2017, April 26). Home. Retrieved April, 2017, from

Woodjared. (2017, April 21). The Unmagical Trophy. Retrieved April, 2017, from

Zambrotta, L. (2017, April 28). Sailing to Philadephia. Retrieved April 28, 2017, from

Saba (Netherlands)

Saba is a small island in the Caribbean with a diversity of cultures represented. Among them are those with roots in English, Scottish, Dutch and a variety of African nations. Saba is a small island and only measures 5 square miles. It is also hard to land boats there, so the population is small.  The population is only 1500 people, with 250 expats.farming, fishing, sailing, and shipbuilding for their livings; pirates sought haven there, too. They passed down a hardy nature necessary to survive the island’s conditions.

Farming, fishing, sailing, handcrafts,  brewing and shipbuilding are common trades,  in addition to tourism, especially ecotourism.  A variety of religions can be found on the island, though Catholicism is most prominent.

Tips for visiting:

  1. The people of Saba are very generous and kind.  Family is valued.
  2. They tend to have traditional and conservative values. Respect is prized.
  3. The community comes first.
  4. People tend to be more laid back in this culture.


Saba History. (2017). Saba Tourism. Retrieved April, 2017, from

A music video from the people of Saba courtesy of Saba Dutch Caribbean

Why You Won’t Find Psychologists or Psychiatrists On Our Current Team…

Some of you may be surprised that in improving team dynamics and cross-cultural communication within the context of patient care and medical professional well-being, we don’t have any Psychiatrists or Psychologists on our team. In this post, we’ll explain why this is our current model.

1. The first reason why we don’t have any Psychologists, Psychiatrists on our current team is because we partner with departments and individuals at the clients’ locations that specialise in those fields. We also work with Social Work and HR teams in conjunction with the aforementioned departments and our direct clients’ departments. Example: If our client is the Department of Radiation Oncology at an institution, we connect to their department and any other department that would be able to collaborate with us and our client to develop strategies to overcome the problems at hand.

2. Along with point 1, we prefer to tap into existing systems and resources that our clients have in place and save the client money. We don’t want the client to have to pay expensive consulting fees for mental health professionals when they have exceptional individuals working with them on their staff.

3. Moreover, we have noticed that many Physicians and Surgeons are wary of seeking the help of mental health professionals, because of concerns regarding renewals of licences and the way that seeking mental health looks on their record. Some even suffer silently, because they are worried about losing the permission to do their jobs. When it comes to patient care, it’s easier for them to collaborate with other professionals.

4. At present, we are taking a slightly different approach to cross-cultural communication and well-being, in that we are focusing on a language and cultural approach. Our model takes things from interpersonal communication, diversity and linguistic angles, focusing on strategies to build teams and prevent breakdowns that can lead to more serious situations and the need for mental health professionals’ guidance. Also, we help our clients ‘clean up’ in the aftermath of a messy situation involving language, culture or diversity, and develop tools for avoiding the same situation in the future. In all of these cases, we regularly collaborate with mental health professionals, but our lens is more focused on the culture and communication piece.

5.  As language and culture professionals, we focus on consulting and coaching, not counselling. Here are a few definitions for your consideration:

  • Coaching: Coaching develops leadership, strategy, relationships and communication through facilitation, accountability, listening, and challenge.
  • Consulting: Giving expert advice, strategies, expertise, and experienced opinions to clients on decisions and situations of importance. Consultants are specialists in their field.
  • Counselling: Helping people resolve psychological or mental health problems, through licenced mental health counselling.

Again, let it be very clear: We do not offer psychological, psychiatric or other mental health counselling in our sessions. We also do not offer therapy.

So what is our focus more specifically? 

The main focus is on helping each client navigate and enhance cross-cultural relationships, improve communication with peers and patients. We also use the aforementioned language and cultural tools to foster positive environments that improve well-being and efficiency in medical teams.

Our coaching/consulting relationship is a partnership which:

  • Unlocks a potential to maximise performance.
  • Allows the client flexibility
  • Encourages accountability
  • Helps clients learn by doing
  • Inspires creative thinking, growth, and strategies
  • Provides structure, advice and guidance

Our Responsibilities When Working With Clients:

1. Ask questions, encourage, advise, challenge, make requests and listen.
2. Keep you on track with your goals, values and vision.
3. Value clarification, identifying plans of action, and examining modes of operating.
4. Giving feedback and empowering actions.
5. Provide and facilitate sessions.
6. Customise sessions to fit each client’s need.
7. Demonstrate 100% commitment to the process.

Responsibilities of the Client:
1. Expect Your Best – Give Your Best Effort.
2. Be Willing to Change and Take Action.
3. Be Open to Feedback.
4. Do the Required Homework.
5. Let Your Coach Know How You Feel About the Process.
6. Be Committed and Focused.
7. Request Adjustments as Needed to Help Your Learning.
8. Understand That You Will Grow.
9. Be Willing to Step Up to Face the Challenge.

Will Coaching Really Help?
Check out this helpful article from the Harvard Business Review for more information:

To learn more about us and our model, please visit our website.

©Allison J. Weaver Consulting, LLC 2017


Blogs of the week…once again!

Here are the latest blogs of the week.

A Paradoxical Millennial . (2017, April 8). Shakespeare, Defoe and Hipsters Or A Few Thoughts On Cultural Perception. Retrieved from
Askbhaskar blog. (2017, April 07). 5 lessons healthcare can learn from project management. Retrieved April 08, 2017, from

Blue Cross looks to lower rates 3.2% for small businesses. (2017, April 7). Retrieved from

Difitnessblog. (2017, April 07). How Sports Psychology has Evolved as a Discipline & The Importance of Motivation. Retrieved April 08, 2017, from

Marilyn, ~. (2017, April 01). On Being Local – A Guest Post. Retrieved April 08, 2017, from

Sefton, P. M. (2017, April 07). What happens to the brain when concussed? See for yourself in CDC video just published. Retrieved April 08, 2017, from

Bhushanwiseguy. (2017, April 06). Sports Medicine Market 2022 Analysis by Consumption Volume, Value, Import, Export and Sale Price. Retrieved April 08, 2017, from

The Barefoot Medicine Clinic. (2017, March 31). Retrieved April 08, 2017, from

©Allison J. Weaver Consulting, LLC 2017

Culture of the Week: Monaco

Today’s culture is the culture of the Principaute de Monaco, also known as Monaco. This little kingdom in the mediterranian is home to native Monegasque, French, Italians and other nationalities. While French is the official language, Italian and English are also popular. Here are some cultural tips for you when you visit, do business or work in the medical field there:

1. For its size, Monaco is very prominent in the world, and has mantained global influence over the centuries. It is well known for its tourist industry, casino industry, and exceptional cuisine, especially seafood dishes. The country is also known for its banking and financial district, investment, real estate, and other industries.

2. Land is limited, so major landowners tend to be more prominent members of society.

3. There are minimal class distinctions, because the majority of people are wealthy that live there. This has led to Monaco being a symbol of power and prestige. This has also led to a very high standard of living, and new money especially finds it very attractive. The interestin thing is that the majority of workers who are not in the wealthy elite and supporting the aformentioned industries do not live in the country. It is also a tax exempt state. When you go there, you can be sure that you will have an expensive stay.

4. Monaco’s culture really emphasizes the family. Fewer women are employed outside of the home than men, and there are many traditional values embraced. Nevertheless, women do work outside of the home and are involved in politics, though this has only been a reality since the 1960’s.

5. Speaking of families, famiies are the basic socail unity of society. The family is important as are connections of the family. Also, marriage is very important and Roman Catholicism tends to have a big hold on the culture. Social family ties and events are paramount. If someone has a family event,it will take more prominence than business events. Similarly, elders, especially grandparents, are treated with the umpost respect. People also difer to elders.

6. Etiquette is very important, especially when it comes to the respect for personal privacy and discretion. Similarly, old money and new money values are embraced.

7. The culture is also highly supportive of the arts and academia.

8. It’s a good idea to be truthful and full of integrity while working in this culture, especially due to the  influential nature of the individuals living there. Do not say that you are something that you are not. You never know what kind of connections you can make through your  actions of integrity.

Here is a  wonderful song by the Little  Singers of Monaco:

Monaco. (2017). Retrieved March 22, 2017, from
Monaco Facts and Culture. (2017). Retrieved March 22, 2017, from

©Allison J. Weaver Consulting, LLC 2017